Teaming up with Dr. Squatch, Stranger Things actor Brett Gelman is channeling his character Murray Bauman’s conspiracy-hunting energy to expose what’s lurking in men’s showers.

He also helps launch the limited-edition Stranger Things collection in celebration of the show’s fifth and final season.

This lineup includes over 98% natural, cold process soaps and aluminum-free deodorants, developed by the Dr. Squatch Odor Defense Lab to deliver a supernatural clean.

The product line and supporting campaign are a parody of old-school TV specials that channels Dr. Squatch’s humor and Stranger Things nostalgia into a single mission: to expose Big Soap and rescue men’s showers from the Upside Down of synthetic ingredients. 

Content will run across brand-owned channels, including organic and paid social, to reach fans throughout Stranger Things’ fifth and final season, and beyond.

Dr. Squatch’s Stranger Things collection features four soaps and two deodorants that pay homage to Hawkins’ most iconic forces and fan-favorite elements:

• Vecna’s Curse: a heavy-grit bricc forged with Pumice, Coconut Oil, and Ground Vanilla Vine. This soap features scent notes of crisp juniper, blood orange, and dark amber.
• Squawk Signal: a light-grit bricc powered by Pumice, Coconut Oil, and Wild Orchard Extract. It includes scent notes of icy lavender & fizzy cherry soda. Complementary aluminum-free deodorant available.
• Experiment No. 11: a medium-grit bricc crafted with Pumice, Coconut Oil, and antioxidant-rich Rainbow Plant Extract. Scent notes include fresh citrus and iron. 
• Hellfire & Beyond: a medium-grit bricc loaded with Pumice, Coconut Oil, and Dragon’s Blood Extract for a lather worthy of Hawkins’ most rebellious heroes. Scent notes include bold pepper, clove. Complementary aluminum-free deodorant available.

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